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Apprentice 8: Brand Me Baby!
This weeks challenge is the most difficult so far, the teams are charged with rebranding – updating the seaside town of Margate. I’ve never been to Margate but I can’t say I’ve been impressed with UK...
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Four-oh-four
It’s the page you get when there is no page. For the user it’s the frustrating error message when you’ve typed in the wrong URL, or clicked on a link to a page that has been removed from a site. For...
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Twitter Basics: Companies on Twitter
I’ve written about some of the basics of using twitter in earlier posts, now I want to take a look at how companies are using twitter for a business purpose. I want to focus on companies getting it...
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3 Ways to Release the Content in Your Organisation
At a recent meeting of Digital Experts (run by Advatera) the most common challenge raised for social media managers was sourcing content. Most participants knew there was content somewhere in the...
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Building Your Content Calendar
Using social media creates a content monster that needs to be fed. In most organisations a lot of thought and planning goes into the concept, design and development of content. Today’s post is a...
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